Ferrari Luce
Live music production, creative production, coordination & performance
12 performance dates · 4 stops · July–August 2026
I worked closely with THE•TEAM to produce and perform live music for the U.S. unveiling and launch of the Ferrari Luce. Co-designed with Sir Jony Ive and Marc Newson’s design firm LoveFrom, alongside Centro Stile Ferrari, it marks several historic firsts for the Italian automaker.
I led a band playing sets built around my original music and coordinated the work behind each date, from arranging and booking all travel, coordinating musicians, foreseeing potential roadblocks, and getting the band soundchecked and ready to play, all while emphasizing the narrative behind the Luce through a curated experience.
The run
New York City · The Shed at Hudson Yards · 2 dates
San Diego · La Jolla Private Residence · 2 dates
San Francisco · The Conservatory at One Sansome · 5 dates
Los Angeles · Bel Air Private Residence · 3 dates
Adapting the performance to each venue
We opened with a full band at The Shed and moved to a duo in La Jolla, where we played two sessions per day. In San Francisco, I coordinated a switch from trio to duo within the same five-date run. I planned musician availability, rehearsals, and travel around those changes and adapted the sets to the players and room at each stop.
Coordinating production with THE•TEAM
I worked closely with THE•TEAM’s music marketing and experiential production teams to align the live sets with each event’s run of show. I prepared stage plots and input lists and coordinated with local AV crews on equipment, load-in, gear storage, and soundchecks. I also handled the music engagement contracts, invoicing, and musician payments.
For the California dates, we sent instruments directly to the house sound system and brought our own wired in-ear monitors, which let us perform without stage amps or floor monitors. In Los Angeles, I carried over the La Jolla duo setup and added a backing-vocal mic. I supplied the AV crew with a setup they already knew, maintaining efficiency and eliminating potential roadblocks.
