Commercial Graphic Design
Featured Project: Redding Roasters Coffee
Overview:
Redding Roasters Coffee approached this redesign with the goal of evolving the brand into something more inviting and expressive, while maintaining clarity and versatility across digital and physical touchpoints.
The identity was built to feel warm, approachable, and slightly whimsical, balancing structure with personality to better reflect the identity of the brand.
A custom, hand-drawn illustration style was introduced using the typography itself as a framework.
This approach softens the overall identity—–bringing a sense of character and warmth to the brand–—while avoiding the starkness often associated with more minimal systems.
The result is a visual language that feels more human, tactile, and memorable.
A complete brand identity redesign for Redding Roasters Coffee, spanning logo, typography, illustration, and a flexible system for web, social, and print.
Past Project: The Zillennial Advisors
Redesigned color palette and branding for Zillennial Advisors pitch deck and digital assets, targeted toward a more youthful demographic in college-age young investors.
Client
The Zillennial Advisors
Year
2025
Selected Additional Projects
Including gallery placards for a private Connecticut-based art collection, a redesign mockup for investment platform Robinhood, and additional digital assets for startups and brands.
