Creative direction, album production, design, and physical packaging

My second album began at the upright piano in my parents’ living room after a long journey back east from LA. I was thinking about the thread that connects the different versions of yourself you leave behind. That image became not only the title but also a beacon to center the design around, while providing a way to hold the album’s stories together.

Artwork and packaging

I created all assets by carrying the visual direction across the album cover, single artwork, and vinyl packaging. The physical edition gave me room to develop that identity across the jacket, insert, record labels and merchandise, as well as with the music videos, and ensured consistent color grading across all visuals, even down to the thumbnails.

Furthermore, I utilized the same brand fonts from the digital assets on socials to emphasize cohesion and recognizability, lending consistency to the campaign.

The album

I wrote, produced, and mixed the album, drawing on the warmth of ’70s soft rock and the phrasing of R&B. I brought it to the stage with my band at a sold-out release show at Public Records in Brooklyn.